Visit USA Expo was held at Sydney’s The Star events centre where 65 exhibitors came together to promote USA, Canada and Alaska to the Australian market. Furthermore, Brand USA will this week reveal information about its biggest Australian retail partnership this week. “However, 85% of these visits are to just four main destination so Brand USA’s goal is to continue to sustain and grow this market by showcasing to Australians the limitless possibilities that are on offer in the United States, because its not just a once in a lifetime holiday destination; the U.S. offers a lifetime of holidays.” “Visitation from Australia to the U.S. is at an all-time high with 1.2 million travellers visiting from this market in 2013,” Brand USA Australia’s strategic director, Joe Ponte. Brand USA has released its first marketing update since entering the Australian market last year, at an industry event sponsored by United Airlines yesterday. Visit California Australia’s Tristan Freedman and Brand USA’s Alfredo Gonzalez Since entering Australia, Brand USA has implemented different training and development strategies, developed and engaged in partnership activities worth millions of dollars, organised a 50 agent strong mega-famil and launched its first ever consumer marketing campaign. Marketing messaging focusing on the Experience Pillars of Live Entertainment, Culinary and Great Outdoors will be utilized to drive Brand USA’s future marketing initiatives. Source = ETB News: L.B.