QUEBECS YOUTUBE STARS UPLOAD THEIR LIVES

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first_imgEvery morning at around 8am, Cynthia Dulude wakes up, scrolls through her Instagram feed and devotes a few minutes to a meditation app before heading downstairs for breakfast. The soft-spoken redhead waters her plants, gets dressed, carefully applies her makeup and starts her work.Dulude did not reveal these intimate details to me, but her typical morning is available for all to see on her YouTube channel, one of the most popular in Quebec. The 25-year-old vlogger from the South Shore recently recorded her routine and edited it into a sleek video. Within a day of uploading it, the 8 1/2-minute post had just over 8,000 views, 1,000 likes and 100 admiring comments.Supplying her 625,000 subscribers with makeup tutorials over two YouTube channels has become Dulude’s full-time job. She and many other Quebecers are working as “creators” who fastidiously share their daily activities directly to ever-growing fan bases. For some YouTubers, this is the only real gig they have ever known. For others, it’s a hobby turned career. But how much can you really earn from posting videos a few times a week? Like top-tier public figures, YouTube’s most popular creators boast millions of fans and millions in revenue, thanks to advertising, brand partnerships and merchandise. Viewers are believed to spend an estimated one billion hours a day streaming content on the video-sharing site, which launched in 2005.The undisputed king of original content is Felix Kjellberg, an energetic Swedish gamer who goes by the handle PewDiePie. He has the most subscribers of any YouTube user — 59.5 million — and despite recent controversies over racial slurs in his videos, Forbes estimated his 2017 earnings at US$12 million. Only one Canadian cracks the top tier of original content creators: Toronto-based Evan Fong, 25, who has attracted 22 million subscribers to his VanossGaming channel. One 2015 report pegged his monthly income at $300,000. Login/Register With: Advertisement Advertisement Twittercenter_img Facebook LEAVE A REPLY Cancel replyLog in to leave a comment Advertisement Commercial partnerships can be lucrative for YouTubers, but offers have to be fielded carefully. “I know my fans trust me. I’m not going to talk about something I don’t believe in,” says Laval’s Catherine Francoeur, who vlogs with boyfriend Jay Malachani on the channel Cath & Jay and has 802,000 followers on her GirlyAddict channel. ALLEN MCINNIS / MONTREAL GAZETTElast_img

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