KINGSTON:SportsMax has now added schoolboy football to its impressive line-up, as it has been awarded the exclusive three-year broadcast rights for the Inter-Secondary Schools Sports Association (ISSA)/FLOW schoolboy Manning and daCosta Cup competitions for 2015, 2016 and 2017.The rights were put to tender by the recently formed Greenfield Media Productions Limited, a joint venture between ISSA and GraceKennedy Limited. SportsMax, a Digicel Group company, will now have the exclusive international broadcast rights and licence for live and delayed television broadcast of competitions via television and streaming.SportsMax’s broadcast rights extend to all territories worldwide, with Caribbeanwide television coverage to 25 countries on SportsMax into the United States and Canada on its sister channel, CEEN, and on free-to-air television via Television Jamaica (TVJ) in Jamaica. TVJ will be using all of its channels, including TVJSN and 1spotmedia, to ensure full coverage of this year’s schoolboy football competitions.”SportsMax has been instrumental in ensuring that local and international coverage of Jamaica’s football continues to receive unprecedented international exposure,” said Oliver McIntosh, SportsMax president and CEO. “We and our parent company, Digicel, have worked with ISSA before, and this is another big step for us as we work more closely with Greenfield Media to showcase the depth of talent in the Caribbean.”live actionClaire Grant, general manager at TVJ and TVJSN, said: “We are pleased to be able give Jamaicans everywhere, on any device, the supreme joy of watching potential Reggae Boyz from our high schools play in the glorious game of football.”SportsMax and TVJ’s coverage of the schoolboy football season kicked off on Saturday with the double-header at Catherine Hall Sports Complex in Montego Bay, featuring Manning Cup champions Jamaica College and daCosta Cup holders Clarendon College.The two channels will be bringing live action from all high-school competitions every week through to the crowning of the champion high-school footballers. The Manning Cup final is set for November 28 at the National Stadium and the daCosta Cup final slated for December 5 at Catherine Hall stadium in St James.Digicel SportsMax also holds broadcast rights to the Barclays Premier League, Spanish La Liga, UEFA Champions League, NBA, Women’s Tennis Association tour, IAAF Diamond League, Indian Premier League, Ashes cricket series between Australia and England cricket, and more.