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TripAdvisor Transformation: Most Selling Experiences

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first_imgSoftware sales For the past couple of years, the company has been generating the most revenue from selling the experience. However, they face competitors like Airbnb, Booking.com, Ctrip, Expedia, GetYourGuide, Klook, KKDay and others who are trying to get their share of the pie related to excursion offers, activities and attractions. Despite this, TripAdvisor claims that they are still the leaders in offers and reservations around the world. Last year, TripAdvisor acquired Bokun, a software company that offers tour operators the option of an online booking service. “This is an aspect that is very difficult for others to replicate, ”He said, probably referring to the marketing challenge faced by well-funded startups like GetYourGuide and Klook in gaining customers. “The competition is fierce”, Said CEO Steve Kaufer. But it claims TripAdvisor has the most online users buying experiences. He noted that the company has an average of between 400 and 500 million visitors a month. The company plans to focus on demand because they want to attract tour operators and experience providers with the most profitable offers. Investments in marketing Source: Shift; TripAdvisor TripAdvisor claims that their strategy is to be one of the world’s largest travel agencies offering experiences like parasailing and hiking tours. But this week, they revealed a few more tactics with which they want to achieve this, reports Skift. Supply growth Last year, TripAdvisor spent $ 115 million on television advertising, and this year the plan is more or less the same. But the message they send will change over time. Last year’s campaign presented TripAdvisor as a hotel price comparison site. This year, TripAdvisor will be touted as a place to book experiences. Kaufer said that TripAdvisor and its sister brand Viator “leading in supply in most parts of the world.“He said the company now offers 202 experiences across the platform, more than the competition and twice as much as TripAdvisor offered a year ago. “We offer Bokun practically free”, Said CFO Ernst Teunissen. “We offer this software to new suppliers as an additional service. Although it does not bring us much income at the moment, it has the potential to do so in the future.” Tickets at a discount TripAdvisor said in 2018 that their earnings from the experience reached $ 48 million. This year, TripAdvisor plans to encourage cheap experiences like museum tickets and group walking tours. In the first quarter of 2019, the company spent $ 24 million of $ 80 million in revenue on product development and marketing, but also on discounts and promotions.last_img read more

Paulinho ‘considered quitting’

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first_img “I suffered from racial abuse,” he told several national newspapers. “In two particular games when I went out to play the fans were making monkey noises and throwing coins at me and I just thought, ‘I don’t need to tolerate this’, so I made the decision to move on. “I don’t want to speak about the internal problems in Poland because this was still a team that helped me, but I went through a worse time there. There were problems at the club relating to certain individuals but never in an interview would I speak about this, I don’t want to speak ill. “I lost hope, I lost confidence, I was basically stuck – and when you are in that position that’s when sadness comes. “I did think about leaving football behind. I just thought I didn’t need to do something that put me in these situations, so I went three weeks without playing and the reasons I returned to the game were mainly family ones. “I felt a responsibility to my mum and my dad and I spoke an awful lot with my wife. She mentioned that my mum and dad had always backed me up and they always did everything for me and that I should return to football to fight for what they had given me. “And she had said, ‘if you leave football, what are you going to do?’ and she was right. If I had left football I would not have had anything.” Paulinho has made a positive impression in his first two games in English football following a summer move from Corinthians and opened his Tottenham goalscoring account in the Europa League play-off first leg win over Dinamo Tbilisi. He is happy to have arrived in north London and said: “When the offer came I reviewed it with my agent, who knows England well and looks after other players over here. “I came to the conclusion that Tottenham would be the right offer because of the environment and the league and the other players I would be playing alongside.” The Brazilian, now 25, was a teenager when he first came to Europe with Lithuanian side Vilnius before moving on to LKS Lodz in Poland. While he impressed on the pitch, the abuse from the stands almost proved too much for him to bear. Tottenham midfielder Paulinho has revealed how his wife Barbara had to persuade him not to quit football after he was the victim of racist abuse in eastern Europe.center_img Press Associationlast_img read more